AdminoA customer asks "how much?" — let them see the showcase
Instead of a long paragraph or a screenshot of a price list, send product cards carrying an image, a price and an order button, which the customer swipes through right there in the thread.
From a price question to a placed order, in one conversation
Product cards with image and price
Each card holds an image, a title of up to 80 characters and a subtitle of up to 80 — the best place for the price, which a text edit updates instantly.
A swipeable showcase
Several cards in a row display as a horizontally swipeable strip. A showcase holds up to 10 cards, and anything beyond that splits automatically across consecutive showcases.
Up to three buttons per card
Each button label is capped at 20 characters and can open a product link, send another saved reply, or start an order form.
Wired to an order form
An "order" button starts a conversational form that asks for model, colour, quantity and contact details one step at a time, storing answers as tidy, exportable data.
Sent from DMs and comments
Send the showcase in reply to a DM, and also when somebody comments under a post — a short public reply under the comment, and the full showcase privately in their DMs.
The DM showcase, plainly
Can customers pay inside the DM?
No. A DM showcase displays products and collects the order, but payment does not happen inside the DM; a link button can send the customer to your own payment page.
Is this Instagram Shopping?
No. Instagram Shopping is Instagram's own feature, showing products on your profile and posts. A DM showcase works inside the conversation and is sent in response to a customer's question; the two can be used side by side.
Does it build a separate website for my showcase?
No. No site and no separate address is created; the showcase only ever appears inside the Instagram DM conversation.
How many products fit in one showcase?
A showcase displays up to 10 cards, and anything beyond that splits automatically. From a sales standpoint, three to five usually works better than ten.
What do I do when a price changes?
Edit that card's subtitle, and from that moment every showcase sent carries the new price — which is exactly why the price belongs in text rather than baked into the image.
Related guide
How to Send Product Cards in Instagram DMs Instead of Describing Them
A customer asks "how much?" and gets a wall of text. A DM showcase answers with swipeable product cards carrying an image, a price and an order button — without the customer leaving Instagram.
Read articleSelling in Instagram DMs: Turning Chats into Orders
For most Iranian pages, the real selling happens in DMs, not on a website. This guide engineers that exact path: from the first “price?” to a recorded order, with the tools that make every step faster and more reliable.
Read articleReady to build your product showcase in DMs?
Build the product cards once, and let them send automatically in answer to every price question.
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